Maxum is a deflationary token. Every transaction burns 2% of its output, and as more tokens get destroyed, the burning rate goes up. With any transaction of Maxum, the smart contract destroys 2% of the transaction amount. As more tokens get destroyed, the burn rate goes up, making Maxum more scarce with every transaction. You can think about the different burn levels of Maxum in the same way that bitcoin halving event works, both adding scarcity as parts of their economics.
"You have to strictly follow their instructions to receive the tokens. Distribution is ongoing."